Comments on: Google Alerts to track brand names, products and people http://www.socialmediamarketingtechnology.com/2008/12/google-alerts-to-track-brand-names-products-and-people/ An introduction to social media from a business perspective Wed, 20 Jan 2010 15:13:33 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: Wayne Smallman http://www.socialmediamarketingtechnology.com/2008/12/google-alerts-to-track-brand-names-products-and-people/comment-page-1/#comment-4 Wayne Smallman Sat, 03 Jan 2009 19:51:26 +0000 http://www.socialmediamarketingtechnology.com/?p=60#comment-4 Hi and thanks for the comment, but I don't see how your comment relates to this article. In any case, I'll try to answer some of your points: <em>"The old method of advertising is interactive marketing. The term is misleading."</em> In this instance, the use of the <em>interactive</em> is in the sense that the marketing is occurring on a computer, rather than on a billboard or in a newspaper. <em>"Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with."</em> A recent report by Forrester uncovered how <a href="http://www.debbieweil.com/blog/no-news-here-forrester-says-consumers-dont-trust-corporate-blogs/" rel="nofollow">consumers don't trust corporate blogs</a>. This report is just one of many. There are loads of examples of where there is distinct lack of trust when it comes to businesses using social media. So no, the "tribe" isn't automatically trusting anyone. <em>"Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing."</em> On that point I totally agree; social media is (amongst other things) about measuring relationships built out of a qualitative approach to conversations. Thanks again for your comment! Hi and thanks for the comment, but I don’t see how your comment relates to this article.

In any case, I’ll try to answer some of your points:

“The old method of advertising is interactive marketing. The term is misleading.”

In this instance, the use of the interactive is in the sense that the marketing is occurring on a computer, rather than on a billboard or in a newspaper.

“Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with.”

A recent report by Forrester uncovered how consumers don’t trust corporate blogs.

This report is just one of many. There are loads of examples of where there is distinct lack of trust when it comes to businesses using social media.

So no, the “tribe” isn’t automatically trusting anyone.

“Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.”

On that point I totally agree; social media is (amongst other things) about measuring relationships built out of a qualitative approach to conversations.

Thanks again for your comment!

]]> By: Brand4profit http://www.socialmediamarketingtechnology.com/2008/12/google-alerts-to-track-brand-names-products-and-people/comment-page-1/#comment-3 Brand4profit Sat, 03 Jan 2009 04:58:42 +0000 http://www.socialmediamarketingtechnology.com/?p=60#comment-3 The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It's the push to make you do something. Live this image. Buy this now. Social Media Marketing is just the opposite. It's the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it's the allure of belonging in the group as you take action together. "I am doing this so why don't you do it with me?" On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. "She looks hot! I want to look hot too. I want to go to her hairstylist" and you do. Social Media Marketing uses the power of attraction. While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn't have the same impact because it's pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing. The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.

Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.

While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.

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