The world of marketing is changing. Now that social media has a foothold, the one-way marketing campaign is being replaced by the two-way dialogue between business and their customers.

However, social media is still a confusing buzz word to some, so there’s clearly much work to be done to educate people to the benefits of social media for businesses — which is why I wrote The Beginner’s Guide to Social Media ebook in the first place.

Fighting the good fight and yet one more worthy hand to help carry the social media torch is Salvatore Parise’s recent article on the Wall Street Journal: “The Secrets of Marketing in a Web 2.0 World“:

“We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing.”

Salvatore offers up some telling, highly praise-worthy and positive examples of how social media can be an integral, cost-effective part of your businesses overall marketing efforts:

“A marketing manager at the company says that, as a way to obtain consumer feedback and ideas for product development, the online community is much faster and cheaper than the traditional focus groups and surveys used in the past.”

Additionally, the transition to social media needn’t be a hill to be climbed by all, but a gradual transitionary learning curve with great promise and potential:

“In one case, a company found a popular blogger who had spoken highly of the company’s brand. Just prior to launching a new product, the company sent the blogger a free sample, inviting him to review it with no strings attached. The end result: The blogger wrote a favorable review and generated a flood of comments. So the company got nearly free publicity and feedback.”

The arguments for introducing social media into your business grow. What’s holding you back?

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